Chapter 2 The Consumer – World of Marketing

Assignment:

Create a colour presentation consisting of one page for each of the following eight topics from Ch. 2, World of Marketing.  Use Freehand, Inkscape, Photoshop, or any other suitable program.  Your finished project will consist of eight full colour pages, converted to jpg images, suitable for import into Powerpoint, (We will do that later as a separate project).

The following examples are taken from a different chapter of the textbook, but will give you an idea of what to do.

Example 1

Example 2

Topics:

 Topic 1:

page 41 Product Life Cycle (Figure 2.5). Re-design the poster to make it more visually appealing.  Increase the font size so that it will be readable on a standard size 8 ½ x 11 paper from a few meters away. Include a caption on the bottom in your own words describing what is meant by Product Life Cycle.

Topic 2:

Page 46 Nontraditional Product Life Cycles (Figure 2.11).  Re-design the poster to make it more visually appealing.  Try putting Fad and Niche in the top half of the page and Seasonal on the bottom.   Include a caption on the bottom in your own words describing what is meant by Nontraditional Product Life Cycles.

Topic 3:

Page 47 The Cycle of Fashion.  Create a mini-poster (8 ½ x 11) using the information in the green box on page 47, In the News. For each of the eight bulleted items include a fashion picture from the Internet depicting the style described in the caption.

Topic 4:

Pages 52-53 (Age Demographics). Create a poster showing the seven age groupings of consumers. Download suitable pictures to represent each age grouping. For each group include:

  • Picture
  • caption
  • One or two lines of significant information

Topic 5:

Page 56 Age Groups. Re-create Figure 2.24 to fit on a standard 8 ½ x 11 sheet of paper.  Make the image as large as possible on the sheet.  Hint: Move the two legend boxes to the left. Include the headings and captions from the example in the text.  Also, add a descriptive caption of one or two lines at the bottom.

Topic 6:

Page 57 Possible Family Life Cycle Stages. Completely re-design Figure 2.27.  Add colour to make it more visually appealing than the example in the textbook.

Topic 7:

Page 70 Maslow's Hierarchy of Needs. Re-create Figure 2.40 to fit on a standard 8 ½ x 11 sheet of paper. Add colour to make it more visually appealing than the example in the textbook.

Topic 8:

Page 71 The Buying Decision. Re-create Figure 2.42 to fit on a standard 8 ½ x 11 sheet of paper. Add colour to make it more visually appealing. Make sure that you include a title either below or above the chart.