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Designing a Business Card |
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Incorporate the logo that
you designed into a standard size business card, (3.5" by 2").
Include your name and a telephone number with area code. If you are
not planning on using these cards professionally, use the '555' exchange
and prefix.
Use any Desktop
Publishing software available to you. |
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A business card should
let the customer know what you do, or the service you provide.
Be careful not to make
the business card too 'busy'. A business card is an
introduction to your company, and may also serve as a quick
reference when a potential customer is looking for a product or
service. Many business cards get pinned to a cork board, or inserted
in a quick-reference file, so the information you provide should stand out
without boggling the mind. Include company name, your name, contact
information, and a brief description or idea on the nature of the
business, or products/services you provide.
A 'tag line' is a good
thing to include on a business card. It doesn't take up much space,
and it greatly helps in the 'name recognition' process.
You may also include
relevant logos or symbols of professional organizations, memberships, etc.
In some cases, these are mandatory, if you are practicing in a regulated
trade. |
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The images on this business card are not just logos, they are
professional designations that attest to the certification of the
individual, (me). In many cases, you must hold certain professional
qualifications in order to offer your services.
Once you have determined
what information you wish to include on your business card, you should do
sketches of various layouts. Try different ideas before you settle on one.
Keep in mind the various aspects of any graphic or Desktop Publishing
project, such as balance, white space, etc. |
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Symmetry and balance can
be achieved in different ways. These two examples show a good
distribution of white space -the cards convey adequate information without
being too busy.
The card on the left uses
asymmetrical balance. Contact information offsets the odd number of
Industry logos. |
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 Once you
are satisfied with the design, and run a test print, you can proceed
to lay out a sheet of eight or ten cards. Remember to print 'cropping'
lines to make it easier to cut out the cards.
You can buy perforated
card stock specifically designed for business cards, but I think you
can get a more professional-looking result with non-perforated card
stock, and using a large paper cutter.
Click here to see some
business card examples. Hand in both
digital and print versions of your full sheet of business cards. |
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Back
to Home Page |
Next - Design a Business Letterhead |
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©
T. Carson 2005 |
Logos on this page are displayed for
educational purposes only, specifically review and comment. Use on
this site is not intended to promote, endorse, or show affiliation with
the respective companies or Trade Mark owners. It is believed that
logos displayed on this page, other than those owned by the author, may be
used under the Fair Dealing provisions of the Copyright Act in Canada, and
under the Fair Use provision of the United States Copyright law in the
U.S., however, any logo will be removed at the request of the respective
owner. |